Lancasters Garden Centre

Gardening is cheaper than therapy.
Devising a narrative around the benefits of gardening.

Lancasters Home and Garden is a family-owned and run business well into its fifth decade. Specialising in plants and gardening products from their base in Walthamstow; Lanscasters also offer a design-led landscaping service.

The initial discussions were around developing their website, it became clear that there was an opportunity to challenge the notion of what a ‘garden centre’ should look like and in particular a developing miss-step of how Walthamstow has changed and in particular the rise of the makers' culture and the changing demographic.

Working in collaboration with Lancasters we recognised that the website was not necessarily the key to driving change and a holistic view of the brand image will help to reposition the business as it changes service offer and moves to a contemporary product range as well as extending their reach. Therefore it is appropriate to signify and demonstrate a change with a brand image review so that the brand more closely aligns with its target audience and captures new, recognises their heritage and speaks to all of what they do.

What we did /

+ Brand Strategy
+ Brand development
+ Design for print
+ Signage
+ Digital
+ Marketing collateral

Results /

35%

Financial growth
over 3 years