
Small studio. Big thinking.
Who we are
We're Julian and Craig. Two designers with over 50 years of combined agency experience, we set up Elbow in 2010 to do the work we actually believed in.
These days, that means working almost exclusively with charities, not-for-profits, and purpose-driven businesses (yes we're still working with longstanding B2B and B2C cleints). Organisations doing genuinely important work that often gets let down by design that doesn't do it justice. That's the gap we fill.
We're small by choice. You won't get handed off to a junior or lost in a sea of account managers. When you work with Elbow, you work with us - directly. That's not a compromise, it's the point.
Most of our clients have been with us for years. Around 90% found us through a referral, which tells you everything you need to know about how we operate. We show up, we listen, we deliver, and we stick around.

Who we work with
Our clients are organisations doing work that genuinely matters - with real missions and real audiences who need a brand that works as hard as they do.
Most have been with us for years. They know we've got their back - whether that's a chat to flesh out a thought, a last-minute ask, or a tricky budget that needs some creative thinking. We don't disappear after the project wraps.
That's probably why 90% of our clients come through referrals. Do good work. Be good people. The rest takes care of itself.
What we do
+ Brand Strategy
+ Brand Identity
+ Website design
+ Design for Print
+ Digital Design
+ Campaigns
+ Publications
+ Packaging
+ Copywriting
+ Photography
Ethical working,
time for change
We are proud to have provided pro-bono services to over 10 Not-for-Profit organisations since we opened our doors in 2010. We believe we can go further.
'Further' means reducing our impact on the environment, we are actively working to offset our carbon impact by pledging to plant a tree for every project. You can track our impact by clicking on the Ecologi logo.
In 2023 we aim to continue our journey and ensure we impact positively on society and the environment. We have embarked on a journey towards B-Corp certification to demonstrate our commitment to practising ethically as a business.
How we work
Our process is straightforward, we listen, gather information, think, create, and deliver with impact. There's a little more to it but that's defined at the outset of new projects.
Our approach to client relationships is simple too, we collaborate. Before we can start transforming we first have to understand the challenge so dialogue is key. Furthermore, we like to fully involve our clients in our open process; that might be at the initial ideas stage to ensure we are all on board and travelling in the right direction, a workshop to define values or perhaps an impromptu meet-up to brainstorm thoughts.
London / Essex
[email protected]
+44 20 8123 9566
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