Brand Identity | Elbow Studio

Brand Clarity That Drives Action

More than just a logo – we build brands with purpose. Whether you're a start-up finding your feet or an established organisation ready for a reset, we work with you to shape a brand that speaks clearly, feels right, moves people to act, and builds trust.

Strategic where it counts. Collaborative and measurable results all the way.

Who is this for?

We work best with purpose-led organisations; charities, ethical businesses, not-for-profits and the odd government team. They care about what they do but maybe at a crossroads, looking for clarity, creativity and a partner who actually gets it, no agency fluff.

They’re not after another yes-man supplier. They want a proper partner, someone who gets their goals, brings smart ideas to the table, and actually helps shift the dial.

Sound like you?

Brand Refresh
Susannah Lovis Jewellers / An established business in a prestigous location reinvigorated through a brand refresh.

Start-Up
Orbital Materials / Atech start-up on the road to change material science through AI.

Brand Strategy
Fellowship Foods / Collaborating with a London Borough Council to echo deco roots of the Council's head office.

What's included

Brand Strategy

We can go light touch or full workshop - we establish your vision, mission, purpose, values, personality, competitors, audience, positioning, and of course goals. Sounds simple but often people aren't sure how to or where to start.

Creative Direction

We produce 3 x moodboards to gain alignment on creative direction before we move into the design. This is important to establish tone and personality. This creates the emotional approach.

Brand Identity Design

We devise a brand concept and build a custom brand identity that embodies all the flavours born out of the brand strategy and creative direction. This include two rounds of amends.

Brand Guidelines

We set the brand and immortalise it in a thorough brand guideline document. This is to ensure consistency at every touch point.

Brand Toolkit

Logos, typography, imagery, colours, stationary, social media assets, presentation template and everything else you'll need to launch.

“Elbow felt different from your average design agency. There was a clear and easy-to-understand process from understanding our requirements as the client, refining through workshops to establish values and purpose, to delivery of the final projects.”

Michael Brown
Commercial Lead
London Borough of Waltham Forest

"Elbow cared deeply about capturing our company culture and passion within our brand identity. Elbow takes a user-centred approach engaging the team in feedback and quick iteration to help us explore who we are and how best to share that with the world."

Daniel Miodovnik
Co-Founder
Orbital Materials

"We now have consistent branding across all our digital platforms - and a brand that mirrors where the individuals we work with are on their journey. Elbow are really good at helping you work out your brand and audience needs. "

Steph Davies
Co-Founder
Life After Cancer

London / Essex

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